Crafting Successful Technical and Industrial Product Press Releases

Crafting Successful Technical and Industrial Product Press Releases

In summary, you may dramatically boost the exposure of your website by crafting compelling press releases for technical and industrial products for online media outlets. A press release's success or failure can be directly attributed to 50% of its title. Press release submissions are encouraged on the many websites offering free PR distribution. A subheadline should appear in all of your press releases.


Keywords: Manufacturers, Engineers, Engineering; Industrial Supply; Industrial Equipment; Industrial Machinery; Industrial Sales; Industrial Marketing; Industrial Goods; Industrial Supplies; Industrial Products


Article Body: You may dramatically boost the exposure of your website by crafting impactful press releases for technical and industrial products for online media outlets.

by Industrial Marketing Consultant Conrad Bailey

The most prevalent and detrimental characteristics of internet press releases are their general lack of value, poor search engine optimization, and plain boredom. It makes sense why so many website promoters lament the lackluster outcomes of their press releases. They'll point the finger at the media, the public, and even the rivals, but the press release itself is nearly always the true issue.

It doesn't really matter if you refer to it as a press release, news release, media release, or anything else; if it doesn't have noteworthy material, relevant keywords, and a high level of value, it's not really worth releasing. Nothing else really counts if it doesn't make it to your target demographic, regardless of how many media outlets you submit it to.

Put Selling First, Not Branding

The "need" for branding is the largest misconception in public relations and the advertising business as a whole. To find out more about branding, just ask any skilled direct marketer. Branding is for big, rich companies with endless cash to spend, or should I say waste away. Simply said, branding is a cheap stand-in for basic marketing that provides little to no quantifiable return on investment.

As an example, did you know that, just behind the word "Okay," the word Coca-Cola is the second most well-known word on the planet? Even so, the Coca-Cola company continues to be among the world's most aggressive advertisers. Sports events, radio and television ads, billboards, and other media seem to feature Coca-Colaâ.

Given the size of the marketing spend, some could argue that the campaign is a kind of branding. I dare to differ, though, as a deeper examination of their advertisements reveals that they consistently promote to a niche market, primarily customers between the ages of 17 and about 35. Why do you inquire? By employing astute customer-centered marketing techniques on the largest possible scale, they are systematically producing new generations of Coca-Cola drinkers. Obviously, branding is only a small part of their marketing strategies. Press release writing should also follow the same methodology.

Creating A Catchy Headline

A press release's success or failure can be directly attributed to 50% of its title. It had better be pretty damn good, because it's the first thing the editor reads in the release. Take your time and craft a headline that provides a fix for a particular issue. Alternatively, you may pose an open-ended question to pique interest right away and foster curiosity. The most effective headlines are client-focused statements that highlight value and/or point to a solution for problems that members of your target market are facing.

The Benefits Of A Lower Headline

Press releases ought to consistently feature a subheadline or lead paragraph that succinctly and accurately summarizes the content of the release, highlighting its newsworthiness.
Whether an editor or potential reader decides to read the rest of the material or not is often determined by the subheadline. Just keep in mind that you need to stay away from all marketing jargon and concentrate on the news you are delivering, which should be of interest to the editor's audience.

The Press Release's Main Body

As many PR people like to say, writing press releases for technical and industrial products is not quite an art. Practice makes perfect, just like everything else. The secret, though, is to continuously search for and evaluate press releases that have been published in different publications—ideally those that have been submitted by rivals in your sector. This will give you a decent understanding of the press releases that are published by various media outlets catering to your target market.

You can also find out which internet press releases are receiving the most attention by doing some research. Many news delivery platforms include thousands of press releases tagged or sorted by popularity (see examples below). By looking at the clicks and/or views that a release is receiving, you can quickly determine which ones are currently attracting the most attention. So, you can utilize that information to craft a totally different but comparable news release that will spark just as much, if not more, interest. If you examine the press releases that your rivals are releasing, at the very least, you'll get a lot of inspiration for creating extremely effective content.

Some Pointers To Remember When Writing Press Releases

· Write for the editor, your target audience, and search engines, each of which has distinct needs; · Aim for no more than one page (240 words), four to six paragraphs, and no more than three to four sentences per paragraph;Just as a journalist would, write about the facts. Steer clear of any sales hype at all costs, or the editor will reject your work;A release should always have keywords that 'flow' with the content. Avoid using keyword stuffing, a negative SEO tactic; each paragraph should be factually sound and newsworthy enough to stand alone as a press release if necessary; a succinct summary of your company's profile, target market, and corporate capabilities should be included in the closing paragraph;Provide the name, phone number, and email address of a company contact person at the conclusion of the release, along with an editorial contact.

Getting Your Press Release Out There

First and foremost, you ought to distribute your press release for free on as many websites as possible. Additionally, the majority of them have opportunities for paid submissions, which can significantly expand dissemination. These are my top ten sites for submitting press releases, from which we have had the best responses. Not arranged in any certain sequence.

http://www.prweb.com; http://www.arrivenet.com; http://www.pr9.net; http://www.1888pressrelease.com; http://www.prleap.com; http://www.sbwire.com; http://www.prfree.com; http://www.przoom.com; http://www.sbwire.com; http://www.pr.com

Trade Publications Online

Online media directories are widely accessible; some are relatively pricey, while others are free. Gebbie Press All-In-One Media Directory, available at Gebbiepress.com, is one of the ones I use. They provide a wide range of trade magazines that you may view for free straight from their website. You'll undoubtedly come across several newspapers that cater to your intended audience; don't forget to send them your press release.

Additionally, I have searched through hundreds of trade periodicals, journals, and newsletters worldwide using the publications portal Publist.com extensively. Yes, that directory is also free, however from what I've seen, it needs to be updated because some of the publications are out of print. Still, I'm confident the website will be helpful to you in finding print and digital trade journals that are suitable for your press release.

Our partner website, www.IndustrialLeaders.Tradepub.com, offers hundreds of pre-selected trade journals and publications for the industrial, technical, and engineering areas.
Simply 'Google' the ones that catch your eye to find their website or send them a request for a complimentary subscription. Regularly, new trade periodicals are added.

Concerning the Writer

Conrad Bailey is the vice president and co-founder of IndustrialLeaders.com. He also writes the well-known Co-Op Industrial Advertising Blog, which can be found at http://www.IndustrialLeaders.com/blog/.

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